If anyone I know is a straight up manifestor, it’s SIMONE from The Fab Grad. She has this ability to speak her goals into reality and is one of the most determined and creative people I’ve met.

Simone and I met in 2016, but really got to know each other Spring of 2017 when I took her grad photos. We both got our Master’s from the same program and honestly, working with her just flows so effortlessly. She has amazing energy and her creative juices are always flowing.

She started her career coaching brand The Fab Grad when she was in the graduate program and it only grew and grew AND GREW from there.

I had the privilege of watching her side hustle grow because we ended up working in the same office after we both graduated for a little under a year – YES it doesn’t get any crazier than that. We’d chat often about our side hustles and I left more and more inspired each conversation I had with her.

Simone rolled up to our session with a checklist and suitcase (YES SUITCASE) filled with props, outfits, and accessories, and most importantly: A VISION. I can say with confidence that she got the most bang for her buck, and you can tell that it paid off.

When it comes to branding your business (side hustle or full time hustle), having cohesiveness and clarity in your imagery and mission statement is key. Simone has always done this extremely well. I mean, just look at these shots.

Of course we had to throw in some shots with french fries in there. One of Simone’s favorite foods. Pro tip: putting in personal elements to your branding shoots makes you more relatable and your audience is more engaged with you because they feel connected.

Thanks for letting me be your colleague and continuously draw inspiration from your bad ass boss girl energy, Simone!

~X